A Guide to SEO and Digital Marketing

One of the most important aspects of digital marketing is SEO. Below are some things about SEO that digital marketers should be aware of. This link can help digital marketers plan for different marketing strategies.

When internet users search for something online, they only tent to visit the websites of the top 5 search results. This has been the result of research which showed that almost three-fourths of users only look at the first five sites in search engine results. The topmost result is clicked more times than the site that ranks second. So, this tells us that the higher the rank of your website in search engine results, the more visits your site will get, and you can do it by best investment website design.

Users don't go to page 2 of search engine results. There are some that do but it constitutes a very small percentage of total internet users. If your website is on page 2 then you have to work harder on your SEO and digital marketing strategies.

Most people today make their searches using their mobile gadgets. Users tend to use different keywords when they search using their mobile device. A large percentage of people searching for local businesses, use their mobile device. So, this means that you need mobile friendly keywords for your site. Every year, the number of smartphone users increases. This shows us how important it is to plan your keywords according to the rise in mobile searches.

The amount of traffic that your website generates is determined by the number of pages that you have. With more pages, your website will attract more traffic. So, relevant keywords are very important.

Half of search queries consist of 4 words or longer. Short keywords can help you gain a high rank in search results. However, these keywords are very difficult to rank since you have a lot of competition with short keywords. So, it is better to use longer ones effectively instead of going for short competitive keywords.

Even though social media traffic increases each day, it is still better to have organic searches. Organic searches make up a huge percentage of total searches and three times more than social media traffic. So, you should not move completely to social media platforms to generate traffic.

It works well with Google to have quality content that answers the queries of users. Make sure that you incorporate useful and relevant content in your website so that you can get a high rank on page 1 of search engine results pages.

You can also find more info. about Search engine optimization by clicking here - https://www.huffingtonpost.com/entry/8-things-every-business-needs-to-know-about-seo_us_59833b97e4b094ff5a3f0c47